Why Home Buyers Now Prefer ‘Personalisation’ Over Project Properties
Why Home Buyers Now Prefer ‘Personalisation’ Over Project Properties
The property market has seen a shift in buyer preferences, with personalised homes now more desirable than “project” properties that require extensive renovation. Modern buyers, particularly millennials and Gen Z, are less inclined to take on major projects, instead opting for homes that reflect their personality and style and allow them to move in right away. This trend reflects an evolving approach to the property experience—buyers now value personalisation, and here’s why.
The Demand for Personalised, Move-In Ready Homes
Personalised homes provide buyers with convenience and a sense of uniqueness, allowing them to enjoy a tailored space without the time and cost commitment associated with significant renovations. Buyers increasingly seek homes with finished aesthetics that require minimal adjustments. Many prefer properties with features that align with modern lifestyles, including open layouts, eco-friendly options, and smart home technology. A ready-to-live-in home with these conveniences is often more appealing than a “fixer-upper” that demands considerable time, investment, and energy.
According to recent data, about 45% of homebuyers are looking for properties that already incorporate personal touches and are move-in ready. This shift has seen an upswing in new builds or refurbished homes with personalised designs that reduce the need for DIY projects. At Home Sales and Lettings, we’ve noted similar buyer behavior: clients are more inclined to purchase homes with customisable options or that feature quality design rather than taking on large-scale renovations.
The Benefits of a Personalised Home
From reducing buyer stress to saving money in the long run, a personalised home has many advantages over a project property. Buyers are increasingly aware of the long-term financial and mental costs associated with renovating older properties. Rising construction costs, unexpected issues, and prolonged timelines can turn a dream home project into a daunting financial burden. By contrast, homes that offer customisable options from the start give buyers an element of control without the associated risks of a complete overhaul.
Moreover, with the widespread shift towards hybrid work, buyers want homes that meet their immediate lifestyle needs. Modern properties equipped with dedicated office spaces, energy-efficient features, and minimal upkeep requirements are top priorities for today’s buyers. The personalised home reflects not just a style but a lifestyle choice that allows homeowners to settle in and focus on living.
How Home Sales and Lettings Supports Your Personalised Home Search
At Home Sales and Lettings, we recognise the importance of delivering properties that align with your lifestyle. Our team understands that today’s buyers seek homes with quality finishes, flexibility, and individuality. We bring our attentive and professional approach to guide you through finding or creating the ideal home without the need for major renovations. As your trusted property experts, we’ll ensure you experience a seamless, personalised journey, from start to finish.
Conclusion: The Future of Personalised Homes
With buyer demand for personalisation steadily rising, this trend shows no signs of slowing. The preference for move-in-ready, customisable properties is reshaping the property landscape. Home Sales and Lettings is here to help you find a home that suits your style and needs, providing expert guidance to make your next home purchase as rewarding as possible.
For further insights on this trend and personalised property options, feel free to reach out to our team at Home Sales and Lettings—where your perfect home is our priority.
Sources:
Marketing Week. "The Rise of Personalisation and the Individualised Buyer Journey"